|
MR(Medical Representatives) certification system was established in 1995, by the
Taiwan Pharmaceutical Outstanding Manager Club(POMC), with the aim to upgrade
the quality of pharmaceutical marketing personnel, to improve the overall
quality of medical care, and to protect the health of the people, and look
forward to MR certification by the rollout of the system, and establish a sound
ethical pharmaceutical marketing, the establishment of a world-class
pharmaceutical marketing system to enhance national image and competitiveness.
MR certification system passed by 13 years, as at the end of 2007, already 2,131
medical professional marketing personnel had obtained MR certification
qualifications. There are 346 personnel served at local companies, 501 at
Japanese companies, 778 at Europe/American companies, and 507 at the
agents/distributors, accounting for 16%, 24%, 39% and 24% respectively.
Graduated from the pharmacy which is 926, accounting for 43%. Pharmacy related
fields 397, accounting for 19%. Related departments of non-pharmacy graduates
809, accounting for 38%.
The promotion of MR certification system has been supported by health
authorities over the years, such as Department of Health, Bureau of National
Health Insurance, provincial and city health bureau and medical institutions
etc. These institutions’ directors often attend personally as the training
lecturers, and give affirmation and support to the MR certification system.
Nowadays, the MR authentication certificate in our country is a personal
qualification, and also is industry independence, issues by TPMMA. In order to
be holding the MR qualification, each MR is required to undergo 72 hours of
continuing education training in five years after obtaining MR certification.
Nearly further, this system may impel into the national system after the
enactment of legislation. The person must obtain MR certification prior to their
engagement in pharmaceutical marketing, when the time comes after legislating.
MR certification system contains those elements?
| 1. |
Elementary education and training |
| |
- Training courses: Physiology, Pharmacology, drug’s biotechnology
- Training hours: 108 hours
- Courses credit: 3 credits for Pharmacology, 2 credits for
Physiology,1 credit for drugs biotechnology
- Participant: Graduate from non-pharmacy related department or
the one working on pharmaceutical marketing area.
- Training university: TAIPEI MEDICAL UNIVERSITY (CHINA MEDICAL
UNIVERSITY; KAOHSIUNG MEDICAL UNIVERSITY)
|
| 2. |
Certification examination |
| |
Every want to participate in MR certification training course, must
passing the certification qualifying examination.
- Test subjects: Pharmacology, Physiology, Marketing,
Medicine Matter Laws and Incompatibility。 (All have exam
pools)
- Qualifications:
| (A) |
Graduated from Medical, Dental, Pharmacy,
Nursing department in the college or above. |
| (B) |
Completed and Graduated from Elementary
education and training. |
| (C) |
Graduated from pharmacy related department in
the college or above, and also studied the
physiology and (or) the pharmacology with a total of
three credits or more. |
|
|
| 3. |
Certifications training |
| |
- Training courses: Pharmaceutical management orientation,
the latest marketing trend in pharmaceutical, MR
certification system, physician’s point of view in MR,
clinical pharmacy and pharmacy management, the price policy
of National Health Insurance, pharmaceutical marketing
norms, pharmacoeconomics, laws and regulations in medicine,
infuse the pour medical concepts into the marketing, new
trends in health care administration norms, quality ensuring
plan, MR career planning. (The above courses need to be
adjusted in difficult situation)
- Participant: Person who passes the certification
qualifying examination.
|
|
| 4. |
Continuing education |
| |
In order to be holding the MR qualifications, each MR required
undergoing 72 hours educational training in five years after obtaining
MR certification. The training courses should be pharmaceutical
profession or other courses which related to marketing management. |
|